Challenges

A leading European market research firm faced the challenge of manual and time-consuming processes in generating research reports. This involved multiple steps, from sampling and data collection to analysis and presentation, which were prone to errors and delays. The existing process hindered the company’s ability to deliver timely and accurate insights to clients, impacting overall efficiency and competitiveness.

Solution highlights

ThoughtMinds implemented a comprehensive automation solution tailored to the company’s specific needs, streamlining the entire research report generation process.  This empowered the company to transform its research report generation process, achieving significant cost savings, improved accuracy, and enhanced efficiency. The company could focus on delivering high-quality insights and strengthening its position as a leader in the European market research.

The key features included:

• End-to-End Automation: The solution automated key stages of the research process, including sampling, data collection, analysis, and presentation, minimizing manual intervention and reducing the risk of errors.
• GenAI-Driven Survey and Sample Creation: Generative AI was employed to create customized surveys and optimize sample selection, ensuring data quality and relevance.
• Automated Report Creation and Delivery: The solution automated the creation and delivery of reports to stakeholders, ensuring timely access to critical insights.
• Half Human + Half AI Approach: A balanced approach combining human expertise with AI capabilities was adopted, leveraging the strengths of both to optimize the automation process and ensure accuracy.